apple iphone 5 Used To Create Its ‘Powerful’ New Ad

Apple has a new ad out that you may have seen, featuring a track by The Pixies and a whole lot of iPhone users employing mobile software to cover the song. The ad harkens back to earlier Apple ads where people used a variety of software from the App Store to have fun with their devices, and as such represents a pretty strong return to form.
I’ll forgive them the obligatory dusk-on-the-desert-young-people-shooting-off-bottle-rockets shot that seems to make its way into most ads aimed at Millennials or younger these days, because the rest of the spot presents people doing stuff with their iPhones that I actually wouldn’t mind emulating. Apple anticipated that, of course, and created a micro-site to go along with the ad that offers a look at and links to each of six apps featured prominently in the video (which Apple officially refers to as a ‘film,’ by the by).
The apps in question are Star Walk, Instant Heart Rate, Word Lens, AmpliTube, Luminair, and Pacific Rim. They cover a wide range of features and functions, including one that you may have thought was exclusive to Samsung’s Galaxy S5 (Instant Heart Rate). Apple’s promotional pushes almost always seem to come with microsites these days, but that’s smart – giving ads an endpoint for further engagement makes a lot of sense when you’re generating buzz and want to do more than just fritter that away.

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Gusto Debuts A Smarter, More Powerful Email App For iPhone

There’s no lack of startups trying to rethink the mobile email experience, such as Mailbox, Boxer, CloudMagic, Triage, or Acompli, to name just a few. Now a new application called Gusto is throwing its hat into the ring, as well, with a smart email application that helps you more easily find files and photos within dedicated tabs, plus a powerful search feature that lets you refine keyword searches through a variety of filters, including file type, account, date, read/unread status, and more.

The company behind the product has quite the history. Originally called Sendgine, it was previously focused on building a secure messaging platform for legal communications, or something of a “Basecamp meets Gmail” type of product, explains CEO Shawn Schwegman.

Schwegman, a technology industry vet with decades of experience and an “appetite for risk,” as he puts it, was brought in to run Sendgine when the company had just two weeks of cash left. (It had previously raised $1.2 million from angels, friends and family.)

He was originally recruited for the CMO position, having served as CMO and, more briefly, CTO, at both Overstock.com and ChaCha. However, after hearing about the situation, Schwegman said he’d only take the CEO job if available, warning them that they pivot the company entirely, dump the code, launch a new, mobile-first product, and change the name.

The board quickly agreed. Sendgine’s co-founders Jeff Goens and Colin Matthews are no longer involved day-to-day, but Goens retains a board seat.

Since Schwegman joined Sendgine now Gusto, he’s brought in a new team of over half a dozen experienced engineers and architects and raised another $1.3 million ahead of launch. The idea to do mobile email came about because it offered both the “biggest opportunity and biggest problem” to solve, he says.

Schwegman initially thought they could re-use some code from Sendgine, but as it turns out, Gusto had to be built from the ground up.

As for the email client itself, it’s fairly impressive for such a young product. The app mimics the default Apple Mail app’s look and feel, with the same font, spacing, the little blue dots indicating unread messages, the bottom-right “Compose” button, swipe-to-archive gestures, and more - all which makes Gusto feel less foreign.

But then it augments the experience with tabs at the top where you can surface just the files or photos you’ve been emailed. You can tap a button on the bottom-left to change the view from the standard list to expanded messages to two rows of smaller thumbnails. You can pinch to expand the message-list view to show more lines of email text and then pinch again to return to the normal view.

You can also more easily attach files or photos when composing new emails, as Gusto can quickly surface the list of all those files already sent to you from the attachment interface. The files are listed by date and are searchable.

And most importantly, you can tap the search icon in Gusto for access to a very precise search feature that lets you narrow down a keyword search by mail account, folder, date, read status, attachments, or other metadata when searching for files and photos.

For now, Gusto only works with Gmail, but a release due out in a few weeks will add support for Yahoo and Facebook. The latter option will allow you to surface just the notifications that are important to you – like the status updates or new photos from a significant other or family members, for example. In later releases, Gusto will add more mail accounts (the app lists Aol, Outlook.com and “other” as coming soon) and other cloud services like Google Drive and Dropbox.

Some of the features Gusto offers are more similar to certain other email apps like Mailbox, which focuses on fast search and integrations with cloud services, too, or Acompli, which also breaks out files into their own dedicated sections, among other things.

But the larger vision for Gusto is to be more than just an email client. “We’ll really provide that one unified view of all files, photos and emails across all your accounts – that’s the goal.”

The app was soft-launched on the iOS App Store a few weeks ago, and hasn’t done any marketing. Of the handful (~2,500) of early adopters, 25 percent are returning to the app daily, which is promising.

The Indianapolis-based company has $1.3 million in pre-product seed funding from Elevate Ventures, which has been on a rolling close since November. Gusto will likely raise another $1 million in seed funding for additional operating capital and marketing.

Eventually, the company will go the freemium route to generate revenue.

Gusto is a free download here on iTunes.

Five Powerful, Built-In Windows Tools You Might Not Know About

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Even if you live in Windows, you may be surprised to find that it includes some rather powerful built-in tools for helping you monitor your system and troubleshoot when things go wrong. We've taken a look at Windows' dark corners before and at some awesome features you may have forgotten about. Here are a few more of our favorite overlooked Windows tools.

In this article, the details and instructions are based on Windows 8, but these tools are also available in previous versions of Windows, unless otherwise indicated.

System Information

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System Information shows detailed information about many aspects of your system, including hardware resources, driver and application details, Internet settings, and more. You can find at Control Panel > Administrative Tools > System Information or just search for "system" on the Start menu.

Select what you want to see details about in the left pane and the details are shown in the right pane. While there's a lot there to poke around in, you'll probably find these are the most useful displays:

• System Summary. This view shows you basic information about the computer, such as the OS version, manufacturer and model of the computer, BIOS version, and amount of memory installed.
• Display. This view shows you what type of graphics card (or built-in graphics processor) the computer has, including the manufacturer, model, and amount of memory.
• Network Adapter. This view shows you all of the network adapters (wired and wireless) present on the system.
• Storage Drives. This view shows you all of the hard drives and optical drives on the system, their capacity, and how much free space they have.

You can't change any settings using the System Information tool, but it's a handy tool for getting quick information about a system without installing any extra tools. You can use it to print or save a report of the current system, which can be really useful if you like to keep files on computers you support for other people. You can also connect System Information to another computer on your network to view information about it.

That said, if you're willing (or able) to install other utilities, there are some out there that provide a lot more information about your system and even some extra features. We've even covered a few, like Speccy, Hardware Freak, and CPU-Z.

Windows Memory Diagnostic

Memory problems are often hard to isolate. Faulty memory can cause everything from freezing applications to unsuccessful installations to full system crashing. And the most frustrating thing about them is that the problems often come and go. Windows Memory Diagnostic can help by running a full scan of the memory installed on your computer.

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You can find Windows Memory Diagnostic at Control Panel > Administrative Tools or just by searching "windows memory" at the Start menu. Unfortunately, Windows has to reboot in order to run this tool since it needs to run before Windows is actually loaded on the system. You have the option of rebooting and scanning immediately or scheduling a scan during the next reboot. If you want to go ahead and run the scan, just make sure you've saved and closed out of all your programs before running it.

As your computer restarts, Windows Memory Diagnostics will take over and run the scan and you can just let it go. When it's done, Windows will start and you'll get a message about how the scan went. If you want a little more control, press F1 when the tool starts. You can adjust things like what level test you want to run (those levels are described in the tool) and how many passes the tool should make.

Event Viewer

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Windows records events in several different logs, and it logs a lot of events. Depending on how your system is configured, it logs everything from informational events (like when a service starts up okay) to cautions and errors (like when a program crashes or a service can't start) to security events like unsuccessful log on attempts.

You'll find Event Viewer at Control Panel > Administrative Tools or just search for "event" on the Start menu. There's a lot to Event Viewer, but as a regular user, the things that might be of use to you are all under the Windows Logs folder. In particular, these three logs can be helpful:

• Application. The Application log is a record of events generated by applications. All Windows services write their status information to this log. This is the most valuable log for monitoring the general health of a computer.
• System. The System log is a record of events that concern components of the system itself, including such events as device driver and network failures. This is the most valuable log for finding information on specific errors.
• Security. The Security log is a record of events based on any auditing settings you or your company have configured. Unless you suspect somebody is trying to gain access to your computer, this one is going to be less useful than the others.

Now, before we go any further, you should note that you are likely to see a number of cautions and errors pop up in these logs and many of them aren't important at all. Often, a service will fail to start, log an error, and then Windows will start the service successfully when it tries again. If you see an error you're concerned about, check the events following the error to see whether it resolved on its own.

But really, Event Viewer is less about monitoring the health of the computer and more about tracking down problems. If you feel like something strange is going on, like apps crashing or things not starting up as they should, check out Event Viewer for events that may be related.

If you find some errors that you'd like to know more about, note the Event ID and search for information about it. You can almost always find something useful at the Microsoft Knowledge Base when you search using the keywords "event ID" plus the actual ID number.

Performance Monitor

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Windows has several tools for monitoring performance. For a quick look at resource use, you can just fire up Windows Task Manager and for a more detailed look, Windows Resource Manager. But Performance Monitor is the king when it comes to isolating performance issues in Windows.

Performance Monitor measures the statistical data generated by various components of your computer. It breaks that data down into three distinct pieces.

• Objects. An object represents a major system resource that is either physical or logical in nature. Examples of physical objects are physical disks, processors, and memory. An example of a logical object is TCP, which represents one of the major networking protocols of the TCP/IP suite.
• Instances. A separate instance of an object exists for every component of the type the object represents on your computer. For example, if you have three hard disks attached to your computer, there would be three instances of the physical disk object.
• Counters. Each instance of an object is further broken down into counters, which are the actual aspects of the object that you can measured. For example, the physical disk object includes a number of counters such as %Disk Time, %Idle Time, and Average Disk Bytes per Read.

You can open Performance Monitor at Control Panel > Administrative Tools > Performance Monitor or by searching for "performance" at the Start menu. When you first open Performance Monitor, it starts measuring a single counter for you by default: %Processor Time.

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You can add counters by clicking the Add Counter button (it looks like a plus) and browsing through the available counters. There are a lot of them, so don't be intimidated. For a quick look at basic performance, try measuring these three counters:

• Pages/sec. Part of the Memory object, this counter represents the rate at which pages are read from or written to disk during virtual memory operations. Consistently high values can indicate that not enough memory is present on a system.
• Avg. Disk Queue Length. Part of the Physical Disk object, this represents the average number of read and write requests queued for the selected disk. Consistent values above zero means requests are backing up, which may indicate not enough memory or a slow disk system.
• %Processor Time. Part of the Processor object, this represents the percentage of elapsed time that the processor spends executing non-idle tasks. Consistently high values (over around 80%) may indicate that your processor is bottlenecking your system.

The real power of Performance Monitor (aside from the sheer number of things you can measure) is that you can monitor and log performance over time by leaving the System Monitor running in the background. It doesn't consume a lot of resources on its own, so you can leave it running for the day while you go about your business and then come back later to check things out. If you want to know more about what you can do with Performance Monitor, read up on it over at Microsoft TechNet.

Shared Folders

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The Shared Folders tool provides a central place for viewing all of the shared folders in Windows and for managing those folders. You can use it to share or stop sharing a folder, disconnect a user that's connected to a share, set permissions for a share, and more.

Under Shared Folders, you'll see three items you can work with:

• Shares. This view shows all of the folders shared on your computer. If you see a dollar sign ($) after the name of the share, that means it's a folder automatically shared by Windows and accessible only by administrative accounts. If you don't see that dollar sign, it's a folder you shared. Right-click a folder to see actions you can take, like stopping the share or configuring advanced properties like connection limits and specific permissions.
• Sessions. This view shows all user sessions currently connected to your computer. If someone on the network is accessing a folder you've shared, you'll see it here. Right-click a session to find commands for disconnecting that session or disconnecting all currently-connected sessions. Just be mindful when disconnecting people. They may actually be in the process of working with a file on your system.
• Open Files. This view shows all files that are open on the system by a remote user. Right-click an open file and you'll see a command for closing it.

A final couple of notes about these built-in tools. Some are pretty powerful; some are more basic. You can often find third-party tools that suit your needs better. We mentioned a few in this article. But it helps knowing what tools you already have access to, especially if you're working on someone else's computer and may not want to (or be able to) install additional software. Also, many of these tools (like Performance Monitor, Shared Folders, System Information, and Event Viewer) allow you to connect to other Windows computers on your local network, providing an easy way to gather information and troubleshoot remotely.

Photo by Lorelyn Medina (Shutterstock).

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