“surge pricing” no good way for passengers
For the previous several years, Uber has defended its use of “surge pricing” as a approach to ensure supply in occasions when demand is high. By charging a premium for a experience, the corporate argues, it gets extra drivers on the street, and curtails the variety of requests from potential passengers, conserving inventory in check.
That said, there was no good way for passengers to know when that was over. Now, thanks to an update of Uber’s mobile apps, passengers will never have to guess when surge pricing ends, as the company has added a field to allow them to be notified when the multiplier is turned off.
According to Uber’s blog post, the update will begin rolling out to iOS users this week, enabling them to request an update and be notified if surge pricing ends within 30 minutes of their initial request. “In addition to seeing clear information about surge pricing in the app, you’ll be able to wait it out for a cheaper ride and get notified if surge ends,” the post says.
Frequent users of the on-demand transportation service — especially those in major cities — have come to expect the pricing multiplier during rush hours and storms, when demand for service begins to outstrip supply.
That’s something Uber says it’s working on. According to Uber spokesperson Andrew Noyes:
“We’re working onerous to deliver on extra partner drivers in all the cities we serve in order that there’s extra supply available in any respect times. As you realize, surge pricing helps get more vehicles on the highway shortly when demand outstrips provide, helping to ensure people can get a trip when and the place they want.”
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