Wouw Shopping Mobile Smart Phone Shopping in Subway Stations
Think about waiting for the train whereas picking out your groceries from a display case full of products an identical in dimension, scale and coloration to actually grocery retailer shelves. If the primary round of the digital revolution was about making the real virtual, this time it's about making the digital actual again.
South Korean grocery chain Tesco was looking for a way to one-up their major competitor – impossible to do in terms of physical shops due to a lack of actual stores; hence, they turned toward the world wide web with a combination of mobile phone and QR code technologies.
Using smartphones, shoppers can browse the isles during time normally spent idle anyway on their way to or from work. Their purchased products are then delivered by the store, waiting for them when they get home and ready to be put right into the kitchen cabinets, refrigerator or freezer.
Needless to say, the pilot program was wildly successful, and their gross sales now rival these or the largest bodily grocery chain within the country. Greater than that, though, this concept redefines area, and opens up entire new potentialities for casting off cumbersome big-field stores.
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