Sony Reportedly Searching for To Promote Its PC Division
Sony is apparently trying to shed the useless weight that's its PC business. In line with Reuters, relaying a report by Nikkei, Sony is in talks to promote its private pc enterprise to investment fund Japan Industrial Companions for as a lot as 50 billion yen ($490 million).
A new company would be formed to sell the computers, with Sony retaining a small stake in venture, the report states.
Just last week, another report surfaced stating that Sony was talking to Lenovo over a joint venture. Sony flat-out denied this report. Still, when there’s smoke, there’s often fire. And Sony’s VAIO brand is burning a hole in Sony’s ledger.
This move shouldn’t come as a surprise. Sony’s PC division has long been a weak link in Sony’s chain. Besides, when Kazuo Hirai took over Sony in 2012, he didn’t list personal computers as one of Sony’s cornerstones. Instead, Kaz pointed to digital imaging, gaming, and mobile on which rebuild Sony, a strategy clearly present as of late.
Sony has launched modern and, frankly, killer merchandise within the three aforementioned categories. Still, regardless of making amazing merchandise, Sony is trailing others in these spaces. By ridding itself of a forgotten appendage, perhaps Sony can better compete with the likes of Samsung and Apple.
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