Games Lionsgate To Sponsor $20K Starcraft 2 Of Ender’s Game 2014
Hollywood goes esports. Lionsgate, a large film studio, will sponsor a Starcraft 2 event this month to support the release of certainly one of its films to home video.
The ‘Ender’s Game on Blu-ray Tournament’ will feature a total prize pool of $20,000, with $10,000 itself going to the final winner. A total of 32 players will go at it this month in a dual tournament structure that will see both MLG and Twitch, purveyors of rival streaming technology, each air a 16-player bracket. The winners of those will then play a final round, which Twitch itself will broadcast.
What’s all this about? Essentially, Lionsgate wants to ensure that people interested in its film — which had a disappointing box office return — know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male.
Ender’s Game, naturally, features a young male winning weightless combat in the future.
As far as targeting goes, Lionsgate is onto something. And, given that it spent and took in more than $100,000,000 million on the movie, the $20,000 at stake here is a rounding error. However, it is fun to see a very established media genre turn to one that is quite new to help its traditional products monetize.
According to onGamer’s Rod Breslau, here are the dates for the competition: “The first round will be broadcast on Twitch from February 5th to 9th and the second round will run from February 11th to 16th on MLG.tv. The winners from each event will advance to the Ender’s Game on Blu-ray Tournament: Championship Round taking place February 22nd and airing on Twitch.”
Briefly, MLG will be using its new MLG.tv technology to broadcast its games, a product that we covered at launch here at TechCrunch, and one that recently pushed its parent company into the realm of operational profit.
Twitch - whole increase so far: $35 million - competes with MLG.tv for eyeballs, and content material, making the twin streaming technique employed by Lionsgate oddly progressive; it ensures that both platforms get to contribute, maybe amping up the promotion the occasion will receive within its community. I’ll keep a watch on the occasion, and if Lionsgate releases any kind of fascinating efficiency statistic, will let you know.
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